Eddie Ottmann

With over 25 years the marcomms’ industry I began as a media planner in a London advertising agency (Bastable-Dailey) before moving into account management and planning.

I then helped set up an integrated marketing agency (The Primary Agency) with the key responsibility to oversee creative and production services.

For 10 years I then ran my own graphic design & marketing agency (Integer Media Communications) before ‘downsizing’ to EKO and now providing independent strategic marketing & creative consultancy.

Currently I am also the Sales & Marketing director for a number of clients including The Travel Club, Interchange and Best! Football Holidays.

Over the years I have worked across a wide cross section of industries ranging from travel & tourism and exhibitions to publishing and commercial property.

Today I spend a fair bit of time in the charity sector and have a particular interest in Cause Related Marketing. I currently work with Just a Drop in a corporate fundraising & partnership capacity and am developing Curry4Charity as a social enterprise.

Kevin Madden

After training as an accountant I worked for several years for marketing and design agencies.

In 1990 I set up my own graphic design practice with clients including L’Oreal, Wella, Iberia Airlines and Hiscox Insurance and 5 years later merged/upsized my business by joining Eddie at Integer.

In 1998 I was appointed Hiscox’s Marketing & Communications Manager.

In 2000 I moved on to follow a lifelong love of cars and joined Haymarket Consumer Media as Publisher of Whatcar.com.

Success led to being appointed Group Publisher (Digital) across all Haymarket’s consumer titles and I represented the company on the AOP and PPA and also won the AOP Publisher of the Year title in 2004.

In 2007 I joined Dennis Publishing as Publishing Director looking after their online motoring division. I successfully oversaw the launch of iMotor magazine and latterly looked after Dennis’ Digital magazine portfolio.

At EKO one of my primary roles is to assist businesses redefine their content offerings and delivery processes across a full spectrum media platforms.

I have a particular interest in the personalisation of content and am currently developing a product to bring a commercial model of this concept to market.